/alt  /ALT  /Alt  /alt  /ALT  /alt  /ALT  /Alt  /alt  /ALT  

 

                                   BRANDING
ART DIRECTION
STORYTELLING Born from the French knitwear brand Sonia Rykiel and her iconic stripes, /ALT is a projection into the future of what Sonia Rykiel could be – a brand evolution that harnesses the core brand values of movement and freedom into a multi-disciplinary creative wonderland for women in the creative startup industry, looking for discovery, connection, a platform, and a voice to do things “à l’envers” (inside-out) in true Rykiel fashion.




Sonia Rykiel was a trend-setter, bringing about a multiple identity of movement, freedom, and “inside-out” thinking.
This kind of forward-thinking mindset is often times lost in today’s online clutter lacking originality.
How can Rykiel’s free, intellectual, and questioning spirit move minds and mobilize women today?




/ALT - A creative’s wonderland, a mutative space aimed to accompany and challenge women in their creative startup endeavors