amalgam  AMALGAM  Amalgam  amalgam  AMALGAM  


BRANDING | DESIGN | ART DIRECTION | COPYWRITING
AMALGAM weaves old stories into new ones, using patchwork and upcycling as an attempt to combat the wasteful nature of fast fashion. 






The AMALGAM concept – trade in your old clothes, filling out a garment story per item, in exchange for a one-of-a-kind, tailor-made patchwork piece and its accompanying plethora of stories. 








The AMALGAM experience opens the door to community and connection through the age-old practice of stories along with on-site workshops, take-home patchwork kits, and an AMALGAM cafe. 



Partners: Anaïs Raherijaona, Justine Cotard