Often times in the world of branding, the question of the future arises – can and how will a brand stand the test of time? And if anything and anyone is technically a brand, what role would a historical character play in future society? Imagining the futuristic incarnation of Joan of Arc was the springboard for this project. Joan of Arc was iconic for the vision and unwavering destiny that anchored her to a mission. What if she helped others do the same through a futuristic AI entity?
Partners: Anaïs Raherijaona, Justine Cotard, Cathy Sallé