unlock euphoria  UNLOCK EUPHORIA  Unlock Euphoria  unlock euphoria  UNLOCK EUPHORIA  


CREATIVE | ART DIRECTION
ADVERTISING CAMPAIGN
BOOK DESIGN
Developed a campaign for Aubi & Ramsa 21+ alcohol-infused ice cream - the secret element to unlocking euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color and luscious fabrics and textures to bring this campaign to life.  














Credits:
Creative Director - Giovanni Aprigliano
Associate Creative Director - Chantal Chalita
Art Director & Photographer - Talon Smith
Social Media Strategy & Designer - Arleigh Curry
Copywriter & Photographer - Martin Hidalgo
Designer & Photographer - Jess Morgan

Awards: 
AAF District Gold & Silver Addy